Testimonial Danville Fall Craft Festival

Danville Fall Craft Festival

This fall brought an incredible Fine Arts Fair along with great weather! People really seemed in the mood to spend money on holiday decorations along with basic home furnishings. I don’t know if it was the pent up frustration of so many months of non-spending or just the great spirit of the day. More and more, the Fine Arts Fair has become a place to see and be seen. The people of Danville seem just to like each others company and enjoy the weekend.

At Design Elements which is right in the center of the action, we decided to cash in on the fun and it really worked. My outgoing, brilliant, and gorgeous daughter, Heather Janofsky donned a costume that looked like a chest of drawers with a leopard lampshade on her head. This costume was called “One Night Stand”. She walked the street and stood out in front of the store handing out flyers about our sale. With the splash that we made with her presence, we had the biggest Fine Arts Weekend that we have ever had! She enjoyed the meet and greet and we enjoyed the sales. She received commission on all that was sold, so she was a happy little night stand!

The interesting end result was people came back the next Saturday and purchased items they saw the week prior and did so without a complaint that the items were now not on sale. The upshot is, providing interest and splash sure makes an impression on the consumer.

Judith Clark, FIFDA, CID
Design Elements
www.delements.com